‘Ellarum vaanga, consistently welcomes you!’ Admirers of Apple Affable Approach (VCC), the Tamil YouTube approach that has added than 3 actor subscribers, apperceive that these words, yelled out agilely by its aggregation of bristles chefs and cameraman, are the alpha to article account feasting on, if not physically, at atomic with one’s eyes.
These paddy farmers and cooks accept managed to attach their village, Chinna Veeramangalam in Pudukkottai district, to an all-embracing audience. Cousins V Subramanian, V Murugesan, V Ayyanar, G Tamilselvan and T Muthumanickam are led by their grandfathering and above caterer M Periyathambi, and are currently celebratory amusing break rules by activity off air.
“But to accumulate our admirers happy, we accept acquaint a new video that we took afore the lockdown, on vathal kuzhambu (a tamarind-based gravy with rehydrated broiled vegetables). It has clocked 1,405,637 views,” says Subramanian, VCC’s architect and cameraman.
Before the lockdown, VCC acclimated to column three to four videos per week, of mostly non-vegetarian dishes. The aggregation earns ₹7 lakh per ages from the announcement acquirement generated by YouTube viewings. “Of this, we absorb ₹2-3 lakh on the show. The blow is aggregate amid the members,” says Subramanian. “Since we additionally acquire from our fields, we don’t accost sponsorships or donations. We additionally abatement off-camera affable assignments.”
Food plays a big role in apple life, and men booty over kitchen duties back the womenfolk are out in the fields, says Subramanian. “After television, affable was the better anatomy of brawl for us back growing up. In Chinna Veeramangalam, I would say every man has abstruse as abounding recipes from his mother as any woman, from an aboriginal age.”
This came in accessible in 2018, back Subramanian, who has an M Phil in Commerce and antecedent web architecture experience, absitively to aftermath online aliment videos. “My cousins were amid jobs, and acquisitive to go abroad. That is back I absitively to advertise the aliment we eat, adapted in our different style, with thatha (grandfather) arch us. VCC’s viewership started growing back we chock-full assuming added programmes,” he says.
Its near-theatrical assembly appearance has won it abounding accolades, the best contempo actuality the Black Sheep Award for Best Aliment Programme in February.
Subramanian’s three cameras focus not aloof on the cooking, but additionally the blooming ambience area firewood stoves are set up from scratch. The aggregation usually shoots in the open, abreast the fields in 10 neighbouring villages, alteration its accessories (including acceptable bean grinders) in a van. Since Periyathambi is not acclimated to affable for beneath than 100 people, the aggregation arranges chargeless banquets for alms homes to allotment the aliment they prepare.
“We started with recipes that are accepted in our village, such as active termites absurd with aloof rice, and crabs, snails and angle bent in acreage bunds,” says Subramanian. “These dishes accept a cornball amount for our Tamil viewers, abnormally for those who accept migrated from villages to burghal areas.”
But it’s not all rustic cuisine; Muthumanickam has advised accouterment in college, and is the accuracy abaft some of the added alien dishes like Arabian mutton biryani adapted with two abounding goats, which garnered over 21 actor angle afterwards it was uploaded aftermost March.
There are some surreal scenes too, such as a behemothic bolt brawl of chenna (cheese curds fabricated by agreeable milk with auto juice) blind out to cesspool like an alien bake-apple on a timberline while the aggregation gets accessible to accomplish rosogollas in the fields.
Audience acknowledgment plays a huge role in their work, says Subramanian. “Everything from complete affection to the affectionate of rice (Basmati) that we use for biryani, has been the aftereffect of our viewers’ comments,” he says. Afterwards demography three canicule to analysis and shoot, Subramanian and the aggregation adapt the abutting day. “Uploading a 10-minute blow can booty amid two hours and bisected a day, depending on Internet connection.”
Some of the chefs accept their own fan afterward — Ayyanar’s accomplishment with the bean grinder (ammi) gets abounding comments, while Muthumanickam’s able onion chopping is additionally popular. The aggregation avoids application avant-garde conveniences like burden cookers and electric mixers.
What’s on the cards already the lockdown is lifted? “Muthumanickam’s wedding, which got delayed,” says Subramanian. “Thatha and all of us will be affable his bells feast.”
Watch Apple Affable Channel’s latest compound on https://www.youtube.com/watch?v=Tpr1yfRw-gg&t=18s
Rice Recipes In Tamil – Rice Recipes In Tamil
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