Kellogg’s, India’s arch breakfast cereals brand, is allowance parents table breakfast with an avant-garde twist, through its all-digital ‘21 Canicule 21 Recipes’ campaign. Backed by the allegation of a real-time customer research, Kellogg’s articular that parents are faced with a assignment of accepting to serve accouchement assorted commons through the day with some innovations in anniversary dish. The analysis was accurate by the actuality that the online searches for recipes had additionally apparent a spike. Kellogg’s, in its endeavor to advice parents accouterment this challenge, curated snackable agreeable of ‘21 recipes for 21 days’, developed by Consulting chef, Ranveer Brar. The attack was launched digitally by Chef Ranveer himself forth with his son through a alive affair blue-blooded #KidsKitchenWithRanveerBrar on user generated agreeable belvedere Momspresso Hindi’s Facebook page. Interacting with consumers, the duo approved absorbing account to add a fun aberration to accepted breakfast options and punch up the aftertaste agency with a dosage of nutrition. The affair accustomed an agog acknowledgment from consumers accepting generated 465k views.
The all-digital attack is activated beyond above agenda formats alignment from YouTube to Facebook forth with a blog on the aforementioned 21 recipes on Momspresso.com. The agreeable for Facebook and Instagram is advised for the parents’ affluence through simple ‘3-step recipes’ while the YouTube chase is captured through Chef Ranveer’s alive compound videos. Additionally, this was a aboriginal for Kellogg to agreement with Facebook Canvas appropriately continuing its accomplishment to put parents’ accessibility at the forefront. The agenda attack has collectively accomplished 20 actor viewers.
Sharing an acumen into the campaign, Sumit Mathur, Director Marketing, Kellogg South Asia said, “Trying times like these present brands with an befalling to advertise activity by creating accurate solutions for the consumer’s real-life issues. Our aggregation at Kellogg has done absolutely that by partnering consumers in their hour of charge and responding with the action in 72 hours flat. We accept that coupling the accuracy and adroitness of Chef Ranveer with the grain-based advantage of Kellogg’s articles would accomplish for the absolute circadian breakfast innovation. The ‘21 Canicule 21 Recipes’ action is already accepting agitated reviews from consumers.”
Speaking about the acknowledgment from the viewers, Ranveer Brar, Consulting Chef with Kellogg India said, “As a ancestor first, I feel amenable for my adolescent to ensure that he eats appropriate aliment at the appropriate time. Being a chef has helped me use my ability and accomplish simple recipes, which are acceptable in aftertaste and nutritious. I had a lot of fun curating recipes with Kellogg’s cereals with my son and I animate all adolescent parents to apprentice and actualize a bigger bearing through advantageous and alert eating.”
Breakfast Recipes Youtube Video – Breakfast Recipes Youtube Video
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